Challenge
Connect with consumers that spend more time online than they do watching television.
Insight
Our web savvy target audience are well used to creating their own content. So the best way to engage with them was a challenge to make the next Doritos TV ad, with the online audience deciding the winner. As an incentive the winning entry would be played on national TV during Euro 2008.
Idea
You make it, we play it.
Entertainment Works
With over 1300 ads submitted, we became the second most popular Youtube brand channel of all time (2008).
