Challenge
Promote BT's free evening and weekend calls package.
Insight
The British love a novelty item like Big Mouth Billy Bass. So let's leverage this and transform an average telephone call into an event.
Idea
Bring people together with the all singing, all dancing Chameleon Phone.
Entertainment Works
We collaborated with the artist Ron Mueck and Boy George to create the phone. The campaign became BT's most popular and the promotion it's most effective. The phone itself was sold worldwide via The Gadget Shop, who even created their own ad, helping the phone to become the best selling novelty item that Christmas.
