Challenge
Launch Doritos Guitar Hero and Xbox on-pack promotion and reinforce their position as the perfect snack for a 'big night in'.
Insight
Now anyone can be a rock star.
Idea
We turned a 30 second TV brief into a 4 minute rock promo and fully integrated campaign. The song told the story of Alan, a boy born with a rock star dream that goes unfulfilled his whole life until he wins the Doritos on-pack promotion.
Entertainment Works
'Alan' become Doritos most successful promotion ever with a sales uplift of 30%.
