Challenge
Announce Nuts Magazine would now be available on Tuesdays instead of Thursdays.
Insight
Why advertise a magazine, in another magazine when for the same money you can create a Flash game that will engage our 16-24 year old male audience much more effectively?
Idea
We turned this press brief into an online game launched on a Tuesday to tie in with our 'Women. Don't Expect Any Help On A Tuesday' campaign idea. The parking simulation was made simple for men but impossible for women. It included a cheat code that enabled men to park the car easily in women's mode so they could impress their female colleagues with their driving skills.
Entertainment Works.
The game went viral being played as far a field as the USA and Australia and lead to a Webby nomination. Off the back of its success IPC Media launched a gaming section on their Nuts website.
